Yourspace

Business Objective

Your-Space being a new launch in paying guest rental services was looking to boost their share of voice so that they can get quality leads out of their potential audiences. TG was students (18 to 24) on their respective target regions which very niche, eventually resulted in low reach.

Our Approach

We created cohorts for parents and students and targeted them with right messaging
Target user who were actively searching for PG in respective targeted regions
Target Student database who have applied for colleges in respective targeted regions
Remarket to audience who have visited our website. Created LAL & custom audience set for users who have availed our services
We ran leads/engagement/awareness campaigns on social media to increase brand reach and generate leads
Over Google, We drive lead generation campaigns on search platform, ran awareness campaign on YouTube