The LaLiT Hotels & Resorts
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A Leading Chain Of Luxury Hotels
Objective
- To surpass the competition by increasing organic traffic on the website.
- To engage with influencers for promoting amenities at LaLiT properties.
Approach
- Used ‘content marketing’ as a link building activity to boost the site link popularity.
- Studying users’ intent & curating content focused on increasing non-brand traffic.
- Planning organic promotions for blogs, PRs, CSR activities, events, offers, deals, etc.
- Creating awareness about multi-cuisine restaurants & amenities through blogs.
Achievements
- 391% organic traffic growth on community website in 1.5 year grew from 41,195 to 202,338
- The LaLiT’s Domain authority improved from 35 to 55
