JSW Steel
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India's second largest private sector steel company
Objective
- To improve overall & organic website traffic
- To make the website rank among the top positions on Google
Approach
- Optimized the website for technical on-page element fixes to improve performance on mobile devices.
- Identified pages with weak content & developed unique & informative content around targeted high searched and relevant keywords.
- Created an internal blog section and regularly posted quality content for sustained reach.
- Built awareness with content, followed by product-led communication in long form SEO content to relate with the niche.
Achievements
- 32% increase in organic traffic in 6 months
- 100+ non-brand keywords ranking on Google 1st page
