JSW Steel | India's second largest private sector steel company

Objective

India’s largest steel exporter, JSW Steel, needs no introduction. For a company with steely ambitions for nation-building, it sharing its voice on digital that was proving to be a tough nut to crack. Thus, we set out to improve JSW Steel’s overall and organic website traffic and make it amongst the top ranked websites on Google.

Approach

We forged a content-led digital strategy to break the clutter for JSW Steel and lay their foundations in the minds of India’s growing and eager internet audience.

First up was repairing their existing digital footprint. We optimized the website for technical on-page element fixes to improve performance on mobile devices
Next, it was time to raise brand visibility. We identified pages with weak content & developed unique & informative content around targeted high searched and relevant keywords – bringing JSW Steel into everyday Google searches
A multinational infrastructure giant without a blog? We quickly fixed that with the creation of an internal blog section and regularly posted quality content with the ‘Wow factor’ for sustained reach
Brick by brick, we built awareness with content, followed by product-led communication in long form SEO content to relate with the niche segment

Achievements

JSW Steel’s digital foundations are surely looking robust and durable!

There’s been a 32% increase in organic traffic in 6 months, which means more and more people are getting to learn about the brand, and we’re loving it
JSW Steel is acing top of the mind recall and searchability with 100+ non-brand keywords now ranking on Google 1^st page