Canon India
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A World Leader In Imaging Technologies
Objective
- To develop a community & engage with photographers & mentors. Also, provide training & information about products & their features.
- To enhance the visibility of the brand for non-camera products on search results.
Approach
- Promoted PRs, CSR activities & contests organized on various platforms to build the quality & quantity of citations.
- Fixed all of the hygiene errors on the site, post auditing, to ensure search engine crawl capability.
- Guest blogging on highly influential blogs for increasing brand awareness around active campaigns to generate traffic on the website.
- Optimization of Google map local business listings for consistency.
Achievements
- 70% organic traffic growth on community website in a year
- 2X number of printer & scanner keywords now rank on Google 1st page
