Merino Group, a global leader in diverse industry domains including food, technology, and architectural design, stands out for its commitment to innovation, excellence and social responsibility. With a presence across multiple sectors, Merino Group sought to create a digital platform that effectively showcased its capabilities, mission, and values to investors, customers, and stakeholders.
The primary goal of revamping the website was to create a platform that effectively communicated the company’s mission, vision, and values. It aimed to present Merino Group as a cohesive entity to both investors and customers, with a strong focus on highlighting its three core verticals: food, technology, and architectural design. The revamped website needed to showcase the group’s global presence, new technological and manufacturing capabilities, CSR initiatives, and consolidated news updates. Furthermore, it was crucial to provide users with seamless navigation, especially to the “Contact Us” section, enhancing overall user experience.
The Merino Group’s existing website faced significant challenges that hindered its effectiveness. The security infrastructure was weak, leaving it vulnerable to potential threats. Additionally, the information architecture was unstructured and misaligned, making navigation cumbersome and unintuitive for users. The website’s UI design was outdated, failing to meet modern digital standards, while inconsistent branding across pages diluted the company’s professional image.
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