The brand was facing issues on several fronts including poor ROAS, low engagement and inability to acquire genuine followers on IG.
A deep dive on our audience and the market told us who they were and what they’re interested in. We used this data to target more female audience, and also launched a film on their on their favourite day of the year on their favourite platforms – Valentine’s Day on OTT! A Google Performance MAX campaign and retargeting audience with abandoned carts improved performance even further.
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