To develop an effective SEO strategy to enhance the brand’s organic visibility.
To grow organic users on the website for boosting online revenue from organic users.
Approach
Used ‘content marketing’ as a link building activity to boost the site link popularity.
Forged a content-led digital strategy to break the clutter for brand.
Optimized the website for on-page element fixes to improve performance on mobile devices.
First up was repairing their existing digital footprint to improve performance, especially on mobile devices
We also improved the website traffic on the blog section by regularly posting quality content about latest brands, festivals, upcoming events, new launches, etc.
We built awareness with content, followed by running brand-led communication in long form SEO content to relate with the niche segment in niche country (UK).
Achievements
Website observed 180% increase in organic traffic within a 10 Months.
Haldiram UK has achieved top-of-mind recall and searchability, with over 53+ non-brand keywords and multiple brand-related keywords now ranking on the first page of Google UK.
