Useful Tips for Implementing a Successful Multilingual SEO Strategy

Admin Repindia April 25, 2023 751 views

Showing up on the first page of search results is the priority for all businesses. However, most companies only perform SEO for the English language. But what about users searching for your services in a language other than English? A multilingual SEO strategy can help you cater to that audience as well.

But what is multilingual SEO, and what are the best practices? These questions are what we will answer today. So, let’s get started.

Brief Description of Multilingual SEO

Multilingual SEO involves optimising your website content for different languages so your business is searchable in regions and countries where people speak a different language than English.

While you may think that users will use Google Translate to translate English search results into their language, performing multilingual SEO will yield far superior results.

Considerations on How to Do Multilingual SEO

It’s great that you have decided to adopt a multilingual SEO plan. But how to go about it? What are the action steps? These are the things you need to keep in mind.

Here are a few key steps that you need to remember while getting started with your multilingual SEO strategy:

• Find out how much user activity is found on social media platforms. This can be done to support your on-site SEO efforts.
• Strategise your content as per the search terms so that you can attract the local audience.
• Evaluate how your search queries look in different languages. You can then tweak them to appear user-friendly.

How to Enhance Your Multilingual SEO?

Let’s look at the four best pointers through which you can optimise your multilingual website according to SEO guidelines.

• Have dedicated URLs – Duplicate content is one of the primary reasons why websites have a lower SEO score. There’s always a possibility that duplicate content appearing on multiple pages can lead to penalties, lower rankings, or even deindexing. Using a dedicated URL with a language indicator will help search engines identify each language page as its own.
• Ensure you apply hreflang tags – Besides the language indicator, you should also apply hreflang tags since Google uses them to determine the page’s language and the targeted region.
• Only have one language per page – Although it may seem tempting to have some parts of the webpage translated from English while keeping the other elements in the original language, it may hamper the user experience.
• Translate your web page metadata – Metadata is one of the most crucial pieces of content that helps your website rank higher for languages other than English. You can implement translated metadata after conducting an international SEO keyword search.

Focus on Other SEO Ranking Factors as Well

Paying attention to a multilingual SEO strategy doesn’t mean that you allocate less amount of attention to other SEO ranking factors. You should ensure that your web page loads fast, is updated with fresh content regularly, etc. An end-to-end optimisation of your multilingual website will help it rank high on search engines, regardless of the language your customer uses for searching for your service.

If you need a dedicated team that can handle every small aspect of multilingual SEO and apply their extensive industry experience in providing SEO services in India, you need only get in touch with RepIndia.

Our team of specialists offer top-notch SEO services in Delhi so that there is no target customer left online who hasn’t come across your website. Let us handle your multilingual SEO while you enjoy profits, which is the same in every language.

Read More: Programmatic SEO: An End-to-End Guide on What Is It and How to Do It