How Dropping a Pin Can Help Businesses Improve Local SEO

Simran March 6, 2025 44 views

In India, local companies are always searching for methods to increase their online presence. Ensuring that a business gets pinned on Google Maps is significant in making their search engine positions better, especially since more and more people rely on online maps for directions and discovery.

So many businesses try but fail to show up for local searches though they provide very good products and services. One of the simple yet widely underrated solutions is dropping a pin on Google Maps.

This simple action can improve local SEO by making a business more discoverable to potential customers in its vicinity. In this blog, we will explore how dropping a pin can benefit businesses in India, how to do it, and why it is an essential step in local SEO.

The Importance of Local SEO for Indian Businesses

Local SEO is important for businesses that rely on foot traffic, regional customers, or location-based services. As people use mobile searches more often, prospective customers often search for directions, reviews, and business information before they visit a business or service provider.

If a company is not correctly tagged on Google Maps, it will be losing prospective customers to competing businesses who have optimised their listings.

For instance, a user searching for a “top SEO company in Delhi” will likely click on a business that appears on Google Maps with complete and accurate details. The presence of a well-placed pin increases credibility and makes it easier for customers to engage with a business.

How Dropping a Pin on Google Maps Improves Local SEO

1. Improves Accuracy in Business Listings

Most companies depend on Google’s auto-placement, which at times may be wrong or a bit off. Manually dropping a pin avoids any mistakes and enhances location accuracy.

2. Boosts Visibility in Local Search Results

Google prioritises businesses that have verified and accurate location details. A well-placed pin, combined with an optimised Google Business Profile, can help a business rank higher in local searches. 

3. Improves Google Business Profile Engagement

Features like reviews, photos, and direct messaging become more effective when customers can easily locate a business. Increased engagement signals to Google that a business is relevant, improving its local search ranking.

4. Increases Foot Traffic and Conversions

A business that shows properly on Google Maps is more likely to have walk-in customers. If customers can easily find their way to a place, they are more likely to go there. This is particularly significant for retail outlets, restaurants, and service businesses located in high-traffic areas.

5. Helps in Local Citations and Backlinks

When a business’s location is properly pinned, it is easier for third-party sites, directories, and bloggers to link to it. This makes a business’s local citations stronger, one of the determinants of local SEO.

For example, an SEO company in Delhi with an accurately pinned location may be mentioned in business directories or SEO industry articles, further boosting its authority.

Also Read: How to Optimize Google Business Profile and Boost Leads From Local SEO?

How Do I Drop a Pin on Google Maps?

Many business owners are unaware of how to manually adjust their location on Google Maps. The process is as follows:

1. Open Google Maps on a desktop or mobile device.
2. Search for the business name or address in the search bar.
3. If the location is incorrect, click or tap on the map where the business is actually located.
4. A small pop-up will appear with the option to add or correct the location.
5. Click on ‘Add a missing place’ or ‘Suggest an edit’ and enter the correct details.
6. Submit the change and wait for Google to verify the update.

Additional Steps to Optimise Local SEO After Dropping a Pin

Dropping a pin is just one part of the local SEO strategy. Businesses should follow additional steps to maximise their visibility:

• Complete the Google Business Profile: Add accurate business hours, contact details, website links, and high-quality photos.
• Encourage Customer Reviews: Positive reviews build credibility and influence local search rankings.
• Use Relevant Keywords: Ensure that keywords like “Delhi SEO company” or “top SEO company in Delhi” appear naturally in the business description.
• Add Location-Specific Content: Publishing blogs or updates that mention the local area can help a business appear in location-based searches.
• Submit the Business to Local Directories: Listing a business on platforms like Justdial, Sulekha, and IndiaMART improves its online presence.

Common Mistakes to Avoid

Many businesses make errors when trying to improve local SEO through Google Maps. Some of the most common mistakes include:

• Placing the pin incorrectly: Even a small mistake in the location can mislead customers and impact foot traffic.
• Not updating business details: Changes in business hours, contact numbers, or addresses should be promptly updated.
• Ignoring customer reviews: Engaging with reviews, whether positive or negative, shows responsiveness and improves reputation.
• Lack of local citations: A business should be mentioned consistently across different platforms for better search rankings.

The Role of SEO Agencies in Improving Local Visibility

For businesses that find local SEO challenging, working with an experienced agency can make a difference. The best SEO firms understand the nuances of optimising for Google Maps and can ensure a business is correctly listed.

A top SEO company in Delhi, like ours at RepIndia, can help your business refine your local SEO strategy, manage reviews, and build strong local citations.

Maximise Your Local SEO with the Right Strategy

Dropping a pin on Google Maps is a simple yet effective way to enhance a business’s local SEO. It improves location accuracy, boosts visibility, and increases engagement, all of which contribute to better search rankings.

However, for businesses looking to dominate local search results, it is important to go beyond just placing a pin. Optimising a Google Business Profile, managing reviews, and implementing a robust local SEO strategy can make a significant difference.

We, at RepIndia, specialise in helping businesses improve their online presence through strategic local SEO solutions. From Google Maps optimisation to comprehensive search marketing, we ensure your business stands out in local searches. Contact us today to get started!