Google’s ‘People Also Search For’ Feature: What It Means for Your SEO Strategy

Simran March 4, 2025 9 views

Google continuously improves its search results to provide users with the most suitable information. “People Also Search For” (PASF) is one of the many search features intended to improve the user experience, and it is notable for its effect on SEO.

Users can refine their purpose and find more relevant content by using this function, which offers them new search phrases linked to their first search.

While PASF is valuable for users, it also holds significance for businesses and marketers aiming to increase their visibility. Understanding how it works and incorporating it into your search strategy can give you an edge in ranking for relevant queries. 

In this blog, we will explore what Google’s ‘People Also Search For’ feature means for your SEO strategy and how you can use it to your advantage.

What Is Google’s ‘People Also Search For’ Feature?

Clicking on a search result and then immediately returning to the search engine results page (SERP) brings up the “People Also Search For” option.

Google proposes other searches that might be more relevant since it believes that the user’s needs were not fully met by the first result.

This feature, which shows related search phrases that users frequently explore, typically shows up in a little box beneath the clicked result. 

The suggestions often include variations of the original query, different wording, or related concepts, providing deeper insights into what users are searching for.

Why Is PASF Important for SEO?

From an SEO perspective, ‘People Also Search For’ provides valuable keyword insights and an opportunity to optimise content for improved visibility. Here is why it matters:

• Keyword Expansion: PASF reveals search terms related to your primary keyword, helping you identify additional keywords that your target audience is using.

• Understanding Search Intent: It gives clues about what users are really looking for, allowing you to create content that better satisfies their needs.

• Improved Click-Through Rates (CTR): By targeting PASF suggestions, you can appear for queries users are likely to explore next, increasing your chances of attracting traffic.

• Content Optimisation: Incorporating PASF keywords into your content can help you rank for a broader range of searches and capture more organic traffic.

Also Read: What is Search Intent and How Can You Optimise Your Website for It?

How to Leverage ‘People Also Search For’ in Your SEO Strategy

1. Conduct Keyword Research Using PASF

Manually searching for your target term, selecting a result, and then going back to the SERP to view the PASF recommendations is one of the easiest ways to get suitable PASF suggestions. But for a more effective method, PASF keywords can be extracted at scale using SEO tools like Ahrefs, SEMrush, and Moz.

At RepIndia, we integrate advanced tools into our keyword research process to uncover high-impact PASF terms that align with business goals. By identifying these related searches, we refine SEO strategies to improve search relevance and rankings.

2. Optimise Content for PASF Keywords

Once you have identified PASF keywords, strategically incorporate them into your content. Here is how:

• Use them naturally within headings and subheadings.
• Include them in meta titles and descriptions for better click-through rates.
• Integrate them within the content to improve relevance without overstuffing.

The key is to ensure the content remains valuable and readable while aligning with user search behaviour.

3. Improve Content Depth and Relevance

Google gives preference to content that provides thorough responses to user questions. Google gets alerted that the content may not be up to par if users keep returning to the SERP after viewing your page.

By addressing those areas, PASF gives you clear insights into what users might be searching for, enabling you to create better content.

Working with the best SEO company in Delhi might be a wise choice for companies looking to improve their online visibility.

To make sure consumers discover what they’re looking for without having to go back to the SERP, we at RepIndia optimise our content strategy to match both primary and associated search phrases.

Also Read: Current SEO Trends Every Business Must Embrace in 2025

4. Better Internal Linking with PASF Insights

Because it improves user navigation and distributes link equity, internal linking is essential for SEO. You can find ways to link relevant pages on your website and increase user engagement by examining PASF recommendations.

For example, if your website contains pertinent pages that address various SEO components and PASF recommends searches pertaining to “search engine optimisation India,” carefully linking them can increase topic authority and rankings.

5. Monitor and Adapt Based on PASF Changes

Google continuously updates its search algorithms and features, meaning PASF suggestions may evolve over time. Regularly monitoring PASF keywords can provide fresh insights into emerging trends and shifts in user behaviour.

Businesses that stay ahead of these changes can refine their content strategies accordingly. At RepIndia, our SEO experts conduct ongoing analysis to adapt to search trends, ensuring that businesses maintain strong visibility in an ever-changing search environment.

Final Thoughts

Beyond just being a tool for search refining, Google’s ‘People Also Search For’ feature is a priceless tool for keyword research, content optimisation, and improving user engagement.

You may produce content that appeals to people, increases traffic, and boosts your search visibility by using PASF findings into your SEO approach.

Our specialty at RepIndia is data-driven SEO tactics designed for the Indian digital market. You can maintain your lead in the cutthroat search market with our assistance. Get in touch with us now to find out more.